Opn Launches Card Issuing in Thailand, Expands BaaS

Published by Opn Team on June 14, 2023

3 min read

TOKYO – June 14, 2023 – OPN Holdings Co., Ltd. (operating as Opn), the one-stop financial solutions company, today announced that it had started offering card issuing in Thailand, enabling customers to easily launch, manage, and scale their own branded card programs, as well as generate new revenue streams. Opn continues to strengthen its Banking-as-a-Service (BaaS) capabilities, following the prior release of Acquiring-as-a-Service, as it strives to build an inclusive financial ecosystem.

Opn’s full-featured API-based solution allows businesses, platforms, marketplaces, financial institutions, and non-bank lenders to quickly create cards. Cardholders can make online and offline purchases using their mobile phones.

Opn’s card issuing platform offers many benefits to its customers:

  • Customizable branded cards with reward programs, such as cashback and loyalty points, help strengthen customer loyalty

  • Integration with a wallet app allows for more convenient and increasingly popular payment methods, including QR code payments. The mobile wallet penetration rate is expected to rise to approximately 63 percent in Thailand by 20251

  • Detailed customer usage analytics unlock actionable insights into spending behaviors and lifestyle trends

  • The seamless end-to-end platform enables the movement of money within one ecosystem, streamlining operations

  • Flexible architecture enables new earnings opportunities, such as interchange revenue-sharing programs Opn_Card Issuing.png

“We can now enable banks and nonbank financial institutions, as well as merchants and other businesses, in Thailand to easily and quickly embed our card issuing solution to provide innovative financial services. At the same time, consumers in Thailand will benefit from enhanced access to financial services they previously lacked,” said President and Co-founder Ezra Don Harinsut.

Credit card ownership in Thailand is 23%2 while 63% of the population is unbanked or underbanked,3 without a bank account or access to basic financial services.

“We are excited to introduce card issuing as part of our BaaS offering, a significant milestone in our journey towards becoming a truly one-stop financial solutions company. We will continue to expand our BaaS solutions to make digital finance seamless and borderless for consumers and businesses,” said Chief Product Officer Maxim Rokhline.

Opn’s current offerings include a one-stop online payment platform, Opn Payments, and DX consulting services, Opn Pro.

Visit https://www.opn.ooo/th-en/products/card-issuing/ to learn more about Opn’s Card Issuing.

1 Mobile wallet penetration Thailand 2020, Statista 2 Global Findex Database 2021, The World Bank Group 3 Fulfilling Its Promise—The future of Southeast Asia’s digital financial services, Google, Temasek, and Bain & Company

About Opn

Founded in 2013, Opn specializes in one-stop online payment and digital transformation solutions used by thousands of merchants and businesses around the world, operating from Japan, Southeast Asia and the U.S. The company is a leader in payments in the Asia-Pacific region and a top 25 provider of payment processing in the U.S. Guided by a vision of enabling access to the digital economy for everyone, Opn connects people, businesses and society in innovative ways to provide open access to a growing economic ecosystem. Privately-held Opn’s major shareholders include Toyota Financial Services Corporation, the financial services arm of Toyota Motor Corporation, and SCB 10X, the venture capital arm of Siam Commercial Bank. Visit our website for more information.

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