Opn Joins Hands with Worldline, Harnessing Local Insights for Seamless E-commerce Penetration in Thailand

Published by Opn Team on March 17, 2024

2 min read

TOKYO – March 18, 2024 – OPN Holdings Co., Ltd. (operating as Opn), the one-stop financial solutions company, today announced a strategic partnership with Worldline [Euronext: WLN], a global leader in payments services, to introduce a joint solution designed to assist international online businesses in navigating Thailand’s rapidly expanding e-commerce market. Opn Joins Hands with Worldline, Harnessing Local Insights for Seamless E-commerce Penetration in Thailand

Thailand, like other Asian countries, boasts a unique payment landscape marked by lower-than-average credit card ownership at 22.6%, according to the World Bank, and a strong consumer preference for alternative payment methods. Notably, PromptPay has emerged as the leading alternative payment method, with 19.9 billion transactions recorded in 2023, according to the Bank of Thailand. Recognizing the importance of understanding these local nuances, Opn brings hyper-localized market knowledge to the partnership.

The collaboration between Opn's local expertise and Worldline's global payments capabilities is set to empower e-commerce businesses, providing them with the tools to fully capitalize on the remarkable growth potential of Thailand's e-commerce sector. The joint solution offers businesses the ability to:

  • Improve Approval Rates: Enabling them to better connect with local consumers.

  • Access Popular Local and International Cards: Along with the Bank of Thailand’s PromptPay, a leading alternative payment method.

  • Reduce Costs Associated with Cross-border Payments: Through local acquiring and flexible remittance, available in both local Thai Baht and cross-border in over 20 international currencies.

  • Minimize Time-to-Market in Thailand: Ensuring a seamless integration into this dynamic market.

  • Ensure the Highest Level of Payment Security and Compliance: With all card transactions meeting PCI DSS and 3-D Secure standards.

  • Maintain Legal Compliance: Adhering to all relevant legal standards and requirements.

“We are excited to contribute our local expertise to assist e-commerce businesses in navigating the intricacies of Thailand's payment landscape and achieving their strategic objectives in this fast-growing market. Our joint e-commerce proposition promises a seamless solution, ensuring maximum satisfaction for our customers,” said Ezra Don Harinsut, co-founder and president of Opn.

Guillaume Tournand, Head of Growth at Worldline, echoed the sentiment, commenting, “The collaboration between Worldline and Opn will empower international e-commerce businesses to explore the opportunities that Thailand offers and expand their ambitions in this thriving market.”

The solution is scheduled to go live at the end of the second quarter of 2024 and is currently undergoing a pilot phase with two luxury hospitality customers.

About Opn

Founded in 2013, Opn specializes in one-stop online payment and digital transformation solutions used by thousands of merchants and businesses around the world, operating from Japan, Southeast Asia and the U.S. The company is a leader in payments in the Asia-Pacific region and a top 25 provider of payment processing in the U.S. Guided by a vision of enabling access to the digital economy for everyone, Opn connects people, businesses and society in innovative ways to provide open access to a growing economic ecosystem. Privately-held Opn’s major shareholders include Toyota Financial Services Corporation, the financial services arm of Toyota Motor Corporation, and SCB 10X, the venture capital arm of Siam Commercial Bank. Visit our website for more information.

About Worldline

Worldline [Euronext: WLN] is a global leader in the payments industry and the technology partner of choice for merchants, banks and acquirers. Powered by 18,000 employees in more than 40 countries, Worldline provides its clients with sustainable, trusted and innovative solutions fostering their growth. Services offered by Worldline include instore and online commercial acquiring, highly secure payment transaction processing and numerous digital services. In 2022 Worldline generated a revenue close to 4.4 billion euros. worldline.com

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